Their words, not mine

“What sets Gabi apart is her ability to translate complex product and marketing launches into comprehensive support strategies.

She was a true subject-matter expert in the subscriptions space, partnering across Product, PMM, Operations, Design, Engineering, Legal, Comms, and Policy to navigate layered launch requirements with clarity and confidence.

Gabi is also one of the most proactive partners I've worked with. She consistently built relationships across teams to stay ahead of upcoming launches, gathered stakeholder input early, and identified risks or content gaps before they ever impacted users.

She created communication channels and regular status updates that kept cross-functional teams aligned on launch readiness, something that's easy to undervalue until you've experienced a launch without it.

All of this happened in an environment of fast-changing priorities, short turnaround times, and complex review processes – and Gabi consistently delivered high-quality work without dropping the thread.”

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“I worked with Gabi when she led help content strategy for one of Instagram's most complex product launches: NFTs. The subject matter was deeply technical, the stakeholder landscape was massive, and the timelines tight.

Gabi thrived in all of it. She translated complex, technical concepts into clear, accessible language while managing competing priorities across 10+ cross-functional teams. She created all of the content from scratch based on sessions with technical leads, and had to survive brutal review cycles.

After launch, she leveraged engagement data to identify pain points and land internal funding to invest in educational media. Her content was so well received it was later adopted by marketing, ops, and creator programs. Gabi is organized, resilient, endlessly curious, and deeply empathetic towards the people who relied on our products.

She's the kind of partner who makes everyone around her more effective.”

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“Gabi masterfully owned the end-to-end strategy and support readiness for several high-visibility, 0→1 global launches.

What sets Gabi apart is her proactive, user-first approach. She frequently sought out design walkthroughs and product reviews to deeply understand the user journey, allowing her to identify UX gaps and mitigate support risks long before launch. Even when product requirements and designs were constantly evolving, Gabi remained incredibly agile, seamlessly adapting plans without losing momentum.

She's also a masterclass in cross-functional collaboration. Gabi effortlessly aligned large groups across Product, Design, Engineering, Legal, and Ops, acting as the central anchor for the team.

From scaling complex help systems (including 30+ core articles that enabled self-service and cleared critical Apple review hurdles) to quickly ramping up to execute Meta's first AI subscription launch, Gabi delivered excellence at every turn.”

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“Gabi has consistently been one of the most strategic, thoughtful, and trusted partners I’ve worked with.

She has a remarkable ability to bring clarity and structure to complex, fast-moving programs. She combines deep expertise in support readiness and help content strategy with a strong understanding of product, operations, and the end-user experience. She proactively identifies risks, aligns stakeholders, and ensures teams have the information they need to make sound decisions and deliver successful launches.

What I admire most about Gabi is her ability to build trust across organizations. She has a unique talent for bringing together teams with different priorities, creating alignment, and translating complex product decisions into clear, actionable guidance. Her calm, solutions-oriented approach makes her someone people naturally turn to when navigating ambiguity or challenging situations.

I wholeheartedly recommend Gabi to any organization looking for a strategic leader, trusted cross-functional partner, and someone who delivers results with both excellence and empathy.”

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“Gabi transformed what is typically a maintenance-focused content area into a highly strategic function driven by data and cross-functional partnership.

She has an ability to bridge content design to solve real user pain points through going beyond her scope and bringing in strategic partnerships.

By deeply analyzing Help Center data, user behavior, and verbatim feedback, she consistently surfaced critical product insights for leadership and uncovered actionable feature gaps—leading to supporting the end user and informing product changes.

She is deeply collaborative, rigorous with data, and fiercely dedicated to improving the end-to-end user experience with real data and developing strong partnerships.”

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“Gabi is an exceptional content strategy leader. She brings both strategic thinking and operational precision to everything she does. She doesn't just manage work, she drives outcomes.

She has a gift for bringing diverse teams together and keeping everyone informed and aligned, even across complex, multi-stakeholder initiatives. Gabi is the kind of partner who flags risks early, shares context generously, and ensures teams are never caught off guard, especially during high-stakes product launches.

Her work always centers the end user. She anticipates user questions and pain points, and crafts resources that genuinely help both support teams and customers.

When timelines shift or last-minute changes arise, Gabi stays composed, sets clear expectations, and still delivers high-quality work.

Gabi is a trusted partner, a thoughtful communicator, and a leader who makes everyone around her better.”

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“Gabi consistently stood out for her exceptional execution, strategic thinking, and ability to navigate ambiguity with confidence.

One of Gabi’s greatest strengths is her ability to bring structure and clarity to highly complex programs. Whether managing large-scale content and support strategy initiatives, coordinating across multiple cross-functional teams, or adapting plans to shifting priorities and timelines, she always ensures that nothing falls through the cracks. Her attention to detail, organizational skills, and proactive approach to identifying risks have been instrumental in delivering successful outcomes.

Beyond her operational excellence, Gabi is a thoughtful collaborator and trusted partner. She communicates clearly, keeps stakeholders aligned, and has a unique ability to turn open questions and dependencies into actionable plans that drive progress. Her strong cross-functional leadership and deep expertise make her someone teams naturally rely on when tackling challenging projects.

Most importantly, Gabi approaches every project with a positive attitude, a solutions-oriented mindset, and an unwavering commitment to quality.”

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“I had the pleasure of working with Gabi on a complex product launch that involved a lot of ambiguity, tight timelines, and cross-functional coordination.

Gabi was a key figure in bringing clarity to the work — setting clear processes, defining expectations, and keeping the team organized and on track.

What stands out most about Gabi is her ability to identify gaps before they become blockers. She asks the right questions, flags risks early, and rallies the people needed to solve problems — often from multiple angles.

She also has a talent for translating data into real insights, consistently surfacing signals that shaped our strategy and improved the end product.

Gabi's positive attitude, clear communication, and user-centric mindset make her both a pleasure to work with and someone who meaningfully elevates the quality of any project she's on.”

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“Gabi was an early adopter for AI systems, independently undertaking AI training to be able to develop prompts and tools that better serve the content lifecycle.

She developed high-quality AI prompts to automate key parts of the content development and optimization process. She did this while working on content for a portfolio of subscription products, delivering guides and troubleshooting steps that were consistently popular with readers.

Her content expertise not only created a better customer experience for subscription products, itclearly contributed to an increase in subscription sign-ups and overall revenue numbers.

Gabi is passionate about data and measurement, and consistently leveraged insights to inform content improvements that resulted in business impact.

She’s particularlystrong in relationship-building across partners such as product management, legal, operations and engineering teams. She leveraged these relationships very effectively when she successfully led a series of complex updates for large-scale changes to the Meta Verified product.”

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“I had the pleasure of partnering with Gabi on a major cross-platform product launch at Meta, and she stood out as an exceptional cross-functional collaborator.

Gabi has the ability to deeply understand a complex product and translate it into clear, user-friendly content — while keeping multiple teams aligned and moving in the same direction.

Sheproactively built relationships across organizations, established shared content guidelines, and made sure nothing was ever missed.

Her strategic work spanned across the entire family of apps — Facebook, Instagram, and WhatsApp — and the clarity she brought across all three was a real differentiator.”

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“Gabi is one of the few truly exceptional content strategists I’ve worked with.

She has a rare ability to quickly develop deep subject-matter expertise, translate complex topics into clear and useful content, and drive alignment across large cross-functional teams. She combines strategic thinking with crisp execution, strong communication, and excellent judgment.

Gabi is also incredibly reliable under pressure. She can manage multiple priorities, incorporate feedback from many stakeholders, and still deliver high-quality work on tight and changing timelines.

What makes her stand out is her ability to unblock complex work while making everyone around her better. She is thoughtful, collaborative, impact-oriented, and someone I would be very happy to work with again.”

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“Gabi and I worked together to launch NFTs on Instagram.

She's an exceptional content strategy partner and was able to bring structure to a fast-moving, ambiguous space — creating organized tracking systems that gave full visibility to cross-functional stakeholders and kept launches on schedule.

When priorities shifted (which they often did), Gabi stayed on top of every change, keeping design and XFN teams aligned and informed.

Gabi is one of the most proactive, dedicated partners I worked with on this project.”

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“I worked with Gabi on the Meta FinTech team on multiple projects—from peer-to-peer payments to split payments.

She is a great collaborator and communicator. She excels at developing content strategies for key products, leading projects independently, and driving cross-functional alignment. 

She always kept the team in the loop with “data snack” articles on how content is performing and what improvements can be made. She’s proactive and makes complex projects feel effortless.”

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“Gabi was a very collaborative cross-functional partner for me during my time at Meta.

We worked on a FinTech team together focusing on emerging markets and blockchain technology.

Content strategy – to make sure we were communicating with our customers in a digestible way – was key, and Gabi was strong at translating our complex product.

She was very open to feedback and working cross functionally to get the best results for our customers.”

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“I’ve been fortunate enough to have worked with Gabi both in and outside of the office setting for graphic design, UX, UI, and photography over the last couple years.

She is meticulous and detail oriented— and the kind of person who is the most organized person on your team— she puts Marie Kondo to shame with her intricate lists and clear and concise project management style.

Gabi’s work is beautiful, peaks the curiosity, and always excellent quality. I’ll miss working with her on my team every day because of the light she brings to any room, and the levity she infused each project with.

I can’t recommend Gabi or her work highly enough, and she truly is a joy to work with.”

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“Gabi led AI-powdered content generation and development for new monetization offerings at Meta.

I've partnered with Gabi frequently and was deeply impressed by her creativity, content design and AI development skills. Her work is top quality – and so are the results.

I'd work with Gabi any time in the future, it's been a pleasure!”

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“Undeterred by complex problems. Creative and laser-focused to bring a project from inception to completion. A talented team collaborator with the willingness to constantly strive for improvement. This is Gabi Bilbo.

Gabi drove the full content life-cycle for two brands through content ideation, creation, distribution, and analysis. She built and managed three content calendars; through this planning, Gabi maintained high standards and helped establish a voice for two brands in a FORTUNE 500 company.

Gabi’s got grit. She went back to school full-time to further deepen her design and coding skill-sets. This talent growth, combined with her synergistic personality, made Gabi a “go-to” and trusted resource amongst her peers. Need grit or determination? Gabi has it in spades.

A strategic storyteller, Gabi embraced both the creative and business requirements asked of her as the Content Marketing Specialist. She wove narratives that spoke to customers and industry professionals alike. Gabi’s a question-asker—undaunted by the unknown and enthusiastic to become an expert.”

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“I had the pleasure of working with Gabi on several website and application design projects.

She's a very engaging and delightful person who brings real energy, creativity, and imagination to her work.

Gabi has demonstrated that she listens carefully to the needs and inputs for her designs, translates those into very workable and practical concepts, and collaborates with a team to solicit and implement feedback – taking her work to the highest levels of quality and excellence.

She is a tenacious teammate, dedicated learner, and always brings a very positive and optimistic attitude.

I would gladly work with her again on future projects should the possibility ever arise, and any team that can bring her on board will definitely be better for doing so.”

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“Gabi's passion for content marketing is clearly shown through the value she provides our diverse reader population through blog articles.

The ability to tell a story through writing is key to reaching our audience – and Gabi has that skill.

Gabi is always looking for new challenges and growth as a creative professional. She went back to school to pursue several certificates in design, marketing, and business to aid in her business management and strategy development.

Gabi is a strong contributor to our organization and is a team player that collaborates well with all levels of management and other stakeholders. She has worked for Fidelity for 6+ years in various roles, and it has been my pleasure to watch her grow and develop.

Gabi is a valued employee and would be a dividend paying asset for any team or organization. She has my highest recommendation.”

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“I managed Gabi at Fidelity where she completed difficult projects for me time after time with great ease.

Her ability to juggle multiple projects with great efficiency was unlike any I’ve seen before and made a dramatic difference in the productivity level of our team.

I was always impressed with her outstanding writing abilities and relentless work ethic.

Gabi would be an asset to any team.”

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